Today, most people prefer to watch a video
rather than read a page of text.
media consultant and
Emmy-award winning producer
BESPOKE Video Production Company
COST-EFFECTIVE VIDEO PRODUCTION:
STORYTELLING THROUGH MOTION
Harness the power of cost-effective video production with…
- Promotional videos
- Explainer videos
- Demonstration videos
- Facility premises videos
- Testimonial videos
We use film and commercial video to tell stories effectively and emotively, bringing brands to life and enabling our clients to use the most responsive marketing channel to attract, connect with, and engage target audiences in a cost-effective way.
Check out some of our film and video work below
Promotional videos, explainer videos, demonstration videos, facility premises videos, and testimonial videos drive revenue and improve your margins – because they boost engagement exponentially, deliver strong return on investment, and drive better lead generation when compared to text-only and text-and-image messaging.
Research on video effectiveness and video return on investment confirms that…
- 89% of video marketers say video gives them a good return on investment. (Source: Wyzowl)
- Users spend 88% more time on a website that has video than on one that does not. (Source: CodeFuel)
- Video generates 1200% more shares than text and image. (Source: Crackitt)
- Viewers retain 95% of a message when they watch it in video format…compared to just 10% when reading text. (Source: Insivia)
- Mobile video consumption is currently rising by 100% every year. (Source: Insivia)
- By 2022, it is estimated that online videos will make up more than 82% of all consumer internet traffic. (Source: Cisco)
Bottom line: If you are not yet using a powerful custom video to create engagement, enhance lead generation, and tell your brand story to your target audience, you are operating at a competitive disadvantage.
Videos that showcase your team are a proven way to make sure the people behind your brand connect emotionally with your target audience.
Remember: People buy from people. All people have stories – and that includes the members of your team. Good stories convey emotion. Emotion drives engagement. And nothing conveys emotion and delivers engagement like a well-produced video.
Here’s an example of what we’re talking about:
There are three stages in the video production process. All three are essential to the task of creating an emotionally compelling video that delivers your brand message in a cost-effective way that will resonate with, and move, your target audience. We support and guide you through all three stages.
Pre-production. We work with you to identify the strategic purpose of the video and create the message that best supports your brand. Together, we plan what will be seen and heard in the final video.
Production. We shoot the video in full collaboration with you, providing expert guidance and suggestions on issues like location, lighting, and camera angles. We execute the plan, creating the footage and other elements necessary to turn the pre-production plan into reality.
Post-production. We put the pieces together for you. Using state-of-the-art software, we review and edit the video and audio footage recorded during production, adding the sound effects, visual effects, and audio tweaks necessary to complete the project with professional video production values.
All three stages present challenges and potential pitfalls. Fortunately, we have substantial experience in helping clients overcome these challenges and avoid these pitfalls. We believe in preventing video production problems before they arise.
When these three steps are executed strategically, with professional guidance, true collaboration, and high production values, custom video becomes an endlessly engaging marketing tool. All communication platforms are evolving towards it, for the simple reason that video is the ultimate storytelling tool.
We specialize in cost-effective video production that tells stories that support our clients’ brands. We look forward to talking to you about your project and helping you to tell your story. Email us to start the discussion.